Two sites that look alike can be wildly different amounts of work. WP Complexity Score turns any WordPress site into one defensible number — and tracks it over time so a price review is backed by evidence, not a hunch.
FROM $49/YEAR · LIFETIME OPTION · 14-DAY GUARANTEE
“We quoted both clients £99 a month. One is a five-page brochure site. The other is WooCommerce with three integrations, a bespoke theme and a 2 GB database. We're losing money on the second and we can't explain why to the client.”— every agency's retainer problem
Consistent pricing needs a consistent measure. WP Complexity Score gives you one — and the evidence to raise it when a site grows.
No spreadsheet you maintain by hand, no subjective scoring. The plugin reads the site as it is and does the arithmetic the same way every time.
Twelve dimensions read live and weighted: plugins, custom & premium code, theme customisation, commerce, integrations, cron, database, users, multisite, custom post types, PHP compatibility and the update backlog. Banded Simple, Moderate, Complex or Very complex, with a per-dimension breakdown.
Set four support tiers to match your rate card. The current score lands in a band, the recommended monthly tier shows on the dial, and it's written into a copy-ready price-review paragraph you can drop straight into a client email.
A snapshot is stored once a month automatically. When a site drifts from Moderate to Complex the dashboard shows it — “+18 points since January” — and names the biggest movers, so a retainer review runs on evidence.
Produce a print-ready PDF report — your logo, colour and footer — with the score, price tier, movers, breakdown and history. Or email the same assessment as an elegantly formatted message to the recipients you choose. Perfect for a renewal proposal.
0–100 with a plain-English band. The number you put in front of a client.
Your own price band for that score — pricing guidance built in, not bolted on.
How much it changed, and which dimensions drove it. The case for a review, made for you.
Every dimension scored, so "why is it complex?" has a specific, honest answer.
Most agencies price retainers with a spreadsheet and a gut feeling. Here's what changes when the measure comes from the site itself.
| WP Complexity Score (us) | Spreadsheet & gut feeling | |
|---|---|---|
| Reads the site's real complexity | ✓ 12 live dimensions | ✗ Whatever you type in |
| Consistent across staff & clients | ✓ Same maths every time | ✗ Depends who scored it |
| Objective for a takeover site | ✓ Instant, no familiarity needed | ◐ You have to learn it first |
| Tracks change over time | ✓ Monthly history + movers | ✗ A number from last year |
| Maps score to your price bands | ✓ Editable, on the dial | ◐ In your head |
| Client-ready evidence | ✓ Branded PDF + email | ✗ "Trust me" |
| Effort to keep current | ✓ Automatic monthly | ✗ You update it, if you remember |
A spreadsheet is fine if you only manage a handful of sites you know intimately. Once you're pricing takeovers and justifying increases across a portfolio, you want the number to come from the site. Full comparison →
Every plan includes every feature — the score, price bands, monthly history, movers, and both branded reports. You're only choosing how many sites.
25 sites · for agencies
Unlimited sites
Unlimited sites, forever
Prices in USD. Licence keys are domain-based — no accounts, no phoning home. VAT invoices available.
Twelve dimensions, each read live from the site and normalised to 0–10, then weighted into a single 0–100 score: active plugin count, custom and premium plugins (including must-use code), theme customisation, WooCommerce and other commerce, recognised integrations, scheduled jobs, database size, user count, multisite, custom post types, PHP compatibility and the update backlog. Nothing leaves the site — the scan is instant.
Two similar-looking sites can be wildly different amounts of work. A five-plugin brochure site and a fifty-plugin WooCommerce store with three integrations and a bespoke theme should not be on the same retainer. The score gives you a consistent, defensible number instead of a gut feeling — especially useful when you take over a site you don't know.
You set four editable bands — Simple, Moderate, Complex, Very complex — to match your rate card. The current score maps to a band, the recommended tier shows on the dial, and it's woven into the copy-ready review paragraph so the client email writes itself.
A monthly snapshot builds the history automatically. When a site drifts from Moderate to Complex, the dashboard shows the movement — "complexity has moved +18 points since January" — and names the biggest drivers, like plugin growth or database size. You raise the retainer with evidence, not apology.
Yes. Produce a branded, print-ready PDF report (your logo, colour and footer) with the score, price tier, movers, dimension breakdown and history — or email the same assessment as a beautifully formatted message to the recipients you choose.
It's built for anyone pricing WordPress maintenance — agencies, freelancers and in-house teams justifying budget. If you support sites for money, it makes those conversations objective.
Order through the form and your licence key and invoice arrive by email, usually within the hour. Keys are domain-based — no account, no phoning home, no lock-in.
14-day money-back guarantee, no questions. Email us and we refund you.
Order below and your licence key and invoice arrive by email — usually within the hour. Install, run the score, and generate a branded pricing report the same afternoon.
14-DAY MONEY-BACK GUARANTEE · SUPPORT BY ACTUAL HUMANS